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Test your index!

Discover out how well your customers can find the information that you've invested thousands of dollars creating.

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Can your customers find information quickly and easily? 

violin Put your site or publication to the test

  1. Review your website or publication and define several tasks your customers may wish to do.
  2. List the information, both conceptual and procedural, that you need to know to complete these tasks.
  3. See if you can find the information through the index or other navigation aid.

Better yet, give the above tasks to someone outside your group and have them test your index or navigation aid.

violinWhat did you learn?

  1. Did you find all references to the topics you were searching?
  2. How quickly did you find the answers?
  3. What are the possible implications for customer loyalty, sales, or customer support costs?


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